Brand IDentity

Won Chicken is a chicken concept in Atlanta, GA. The logo was based off of the Korean currency (won) and having a casual restaurant with farm to table fare. It was to be a modern take on Korean Fried Chicken. It was never brought fully into fruition, but it was a fun project to work on to build a draft of a menu.

Color Choice

The bright main color was a yellowish-orange color that pays homage to the largest bill in Korean Currency. It also provides a space for warmth and playfulness that would have been captured in the space.

Imagery

For imagery, we used full pictures of the offerings to provide a clear image of the fare people would be served and what to expect. There was also a use of wide chicken wire on the front cover to add texture and give a call back to the combination of modern and rustic stylings of Won Chicken